💀 Hello there, brave soul,

We’re Ben and Steph, two creatives who have both stared down the ghosts of “someday.” We built our studios through trial, error, and a few creative exorcisms.

We know how easy it is to let fear (or the “I’ll start in January” thoughts) turn your dreams into dust. 🕸️

That’s why we built Maker Division, a place for creatives to stop haunting their own potential and finally build a business that lives, breathes, and thrives. Inside, you’ll find tools, guidance, and a coven of fellow makers who won’t let you fade into the fog.

🎃 And it’s spooky season. Our favorite!

🧛🏻‍♂️ But you know what’s really spooky?

😱 Entering the new year without a plan for booking your next project.

So we’re summoning something special: The Phantom’s Challenge 🕯️

It’s a three-month quest to set your business up for the new year, so when January dawns, you’re not scrambling for clients… you’re already in motion.

And everyone who completes the challenge?

👻 You’ll earn your investment back!

Here’s how it works:

You’ll face The Phantom’s To-Do List, four essential business-building modules pulled straight from our Maker Division framework:

1. Set your goals so you know what you’re summoning.
2. Sharpen or build your portfolio.
3. Craft your capabilities deck—your first essential marketing asset.
4. Reach out and conjure new leads.

For only $297, you’ll unlock:

• 3 full months of Maker Division access and our library of modules, resources, and templates
• The Phantom’s To-Do List: complete all the tasks and reap The Phantom’s Reward (as in earn back your investment)
• Weekly live coaching with us to support you throughout the challenge
• Monthly guide sessions for additional support on your journey
• Check-ins from our community manager, Zach (your very own watchful guardian).

Stay the course, and by January 31 you’ll have everything in place to generate new leads, attract better clients, and step into the new year with serious momentum.

👻 And here’s the twist the Phantom loves most:

If you complete all four modules, your membership fees start to vanish into the mist. That's right: you'll get to take $297 off of a brand new year in Maker Division.

That’s right: do the work, and your $297 magically returns to you as a discounted membership in Maker Division.

🍬 No tricks,  just a treat for creatives bold enough to face the work head-on.

So for only $297, you have the chance to not only unlock the biggest discount we've ever offered to Maker Division (where you’ll keep building on your lead generation, business systems, and sales process), but also roll into the new year with clarity, confidence, and clients already in sight.

If you’re ready to trade fear for focus and ring in the new year like the creative powerhouse you are, the challenge is open… but only until midnight on Halloween.

‍

Questions & Answers

When does the Challenge start and end?

The Phantom’s Challenge starts as soon as you join and ends on January 31, 2026. That said, doors to the challenge close midnight, Halloween night (October 31, PT).

What exactly are the 4 modules on the Phantom’s To-Do List?

Great question! The modules cover: goal setting, building your portfolio, creating your capabilities deck (your first marketing asset), and email outreach (both to people you know and people you don’t).

How do I prove I completed the tasks?

The Phantom is watching. On your to-do list your tasks will outline how to prove you’ve done the work. Sometimes you’ll post lighter tasks in the community. Other times you’ll submit work for the Maker Division team to review.

What if the Phantom catches me slacking and i don’t finish?

The Phantom doesn’t punish, but they don’t pay either. You’ll still walk away with momentum and a stronger business.

What if I’m already a Maker Division member?

The challenge is open to all current and past members, but only new members are eligible to earn back their membership fees. But no fear! Current and past members can participate in The Phantom’s Wheel affiliate challenge. Check out the affiliate space in the community for more details.

What happens after the 3 months are up?

Your membership will renew on a month-to-month basis of $99 a month. Cancel any time. No obligations to stay. But we think you’ll dig it and want to stick around.

And if you finish the Phantom's To-Do list, you'll be able to take $297 off the next year's worth of membership dues. That brings your membership down to $74.25 per month or $699 per year. Basically, you get three month's free!

what if i don’t have a portfolio yet?

The Phantom doesn’t care if you’re starting from scratch, they care that you finish. That’s why Module 2 is dedicated to helping you build your portfolio. By the end of the Challenge, you’ll have three strong pieces in your capabilities deck, ready to summon your first clients.

are you really going to make me send my work to people? I’m scared!

We get it. Hitting “send” can feel scarier than any haunted house. But here’s the thing: the Phantom doesn’t reward hiding. One of the core tasks is sending your capabilities deck to real humans, because that’s how you summon opportunities. You won’t be doing it blindly, though. We’ll walk you through exactly how to build it, who to send it to, and what to say. And the truth? Every member who’s done this has wished they started sooner. Fear is the Phantom’s favorite trick. Action is how you beat it.

This is the holiday season. I just want to chill.

Holidays are for pie, naps, and maybe a little chaos. But here’s the truth: the holidays are also when client work slows, inboxes go quiet, and you finally have space to work on your own studio. While other creatives coast into January and scramble to catch up, you’ll already have your portfolio sharpened, your deck built, and leads warming up. Chill, yes — but chill with momentum waiting for you in the new year.  Just one module every three weeks, that’s all the Phantom asks. Still time for baking pies and watching movies with the fam.

I HAVE A QUESTION THAT’S NOT ANSWERED HERE.

Send an email to support@makerdivision.com and we’ll be happy to help. All we ask is for patience getting back to you over the weekend.