Hi there! 

My name is Ben Burns. I’m a designer, creative director, and maker.

Over the last twenty years, I’ve had a wild ride. I have built my own studio from the ground up, worked with creative teams at larger agencies, and helped thousands of creatives build happier, healthier businesses.

But I didn’t start this way.

I remember the very beginning of my career as a design intern at a creative agency. Most of my day was spent resizing logos and getting artwork ready for press. Glamorous work, right?

I dreamed of the day that I’d be allowed to tackle a logo design for a real-world client myself. I studied logos created by design legends. I have sketchbooks full of personal studies from those days.

And one day, it happened.

I got my very first logo design project from a freelance client.

I was so incredibly excited. The night before our first meeting, I could hardly sleep. I arrived at the coffee shop early, ordered my coffee, and opened my notebook.

“So what kind of logo are you looking for?” I asked.

“Oof,” she replied. “I dunno. I kinda know art that I like, but honestly I’m open to what you think would be best.”

We chatted more about the project. It was for an ultimate frisbee team, and we said a warm goodbye once our coffee went cold. I walked out of there full of inspiration and ideas.

A few months and dozens of logo concepts later, I realized I was upside down on the project. At that point, I was pretty much paying her for the opportunity to work on that logo.

And what’s worse, the team had all but moved on from the idea of using a custom logo for the season that was nearly over.

The project eventually fizzled out. Even though she was willing to pay me, I refused.

Because it wasn’t her fault.

It was mine.

I thought all I needed to do was design cool logos until we landed on the perfect one.

I was sure she would explain exactly what they wanted, and course correct me when I went off track like a creative director.

I simply didn’t know how to run a branding project.

Fast forward over two decades, and I’ve gained a little more experience under my belt. I’ve seen this same problem play out with freelancers, studios, agencies, and in-house teams.

The creative work is rarely the only problem.

The real problems usually show up in the process.

The discovery is too vague.
The client feedback gets messy.
The creative direction is hard to explain.
The presentation turns into a defense of every design decision.
The project slowly shifts from exciting to exhausting.

Mismanaged projects can kill profit, destroy relationships, and crash creative souls.

We’ve all been there, right?

There’s real complexity in managing branding projects and the people behind them. But there’s good news: this is a problem that can be solved with process.

That’s exactly what I cover in Project: Branding.

We’ll cover the entire process, step by step:

• Pitching together a scope of work before the project begins
• Running a discovery workshop that actually surfaces the truth
• Adding research and surfacing insights that matter
• Delivering discovery results in a client-ready format
• How to move from discovery into visuals
• Presenting your work in a way that wins confidence
• Pulling useful insights from client feedback and adapting to it
• Delivering a brand identity project beautifully
• Capturing testimonials easily
• Landing more work once the initial project is completed

You’ll leave with a repeatable system you can use on every project. No more winging it. No more hoping your client says enough. No more wondering if you’re “doing it right.”

For this 48-hour flash sale, we’re making the course-only version available.

That means you’ll get the full Project: Branding course and workbook, with 30 days to watch and revisit the lessons.

This version does not include the live workshop, live Q&A, community access, or chat support.

Just the course.
The workbook.
The process.

So you can get better at running branding projects without clearing your calendar for a live event.

See you inside,

Ben Burns
Co-Founder
Maker Division

Questions & Answers

IS THIS ABOUT LOGO DESIGN?

Nope. This is about managing the project. I’ll teach you how to manage clients, structure discovery, workshops, and deliver results, not how to draw logos. We’ll make specific recommendations on classes to take for logo design, moodboards, and style guides in the class if you need them.

WHAT EXACTLY AM I GETTING?

You’re getting 30 days access to the Project: Branding course and the companion workbook. You are not getting the live workshop, live Q&A, community, or chat access with this version.

IS THIS THE SAME AS THE LIVE VERSION?

No. This is the course-only version.

The live version includes the course, workbook, live workshop, live Q&A, and community/chat access. This flash sale only includes the course and workbook.

HOW LONG DO I HAVE ACCESS?

You’ll have 30 days access from the time you purchase.

CAN I WATCH IT ON MY OWN TIME?

Yes. This version is completely self-paced. You can watch the lessons whenever it works for your schedule.

ARE THE LIVE WORKSHOP AND Q&A INCLUDED?

No. The live workshop and live Q&A are not included in this flash sale.

DO I GET COMMUNITY OR CHAT ACCESS?

No. This course-only version does not include community or chat access.

DO YOU OFFER REFUNDS?

Because this includes immediate access to the course and workbook, we don’t offer refunds. That said, if something feels off, reach out. We’ll always do our best to make it right.

IS THIS BEGINNER FRIENDLY?

Yes, if you’re newer, this will give you a clear structure to follow. If you’ve been doing this for a while, this will help you refine, simplify, and improve how you run projects.

WILL THIS HELP ME GET BETTER CLIENTS?

Indirectly, it can. When you run a better process, clients feel it. You’ll communicate more clearly, lead with confidence, and create an experience people want to come back to. That’s what leads to better clients and better work.

HOW MUCH TIME SHOULD I EXPECT TO COMMIT?

The course is self-paced. You can move through it quickly, or spread it across your 30-day access window. We recommend watching it once all the way through, then coming back to the workbook as you apply it.

IS THIS ONLY FOR BRANDING SPECIALISTS?

No. If you work with clients in any creative capacity, this will help. The principles apply whether you’re focused on branding, web, content, or broader creative work.

WHAT HAPPENS AFTER THE 30 DAYS?

Your access to the course and workbook expires after 30 days. If you want to keep learning and stay involved, you can continue your Maker Division membership.

IS THIS WORTH IT IF I’VE TAKEN OTHER COURSES?

If those courses focused on design, yes. This is about the part most creatives are never taught: how to actually run the project from start to finish.

WHAT IF I’VE BEEN “WINGING IT” SO FAR?

Perfect. That’s exactly who this is for.

I HAVE A QUESTION THAT’S NOT ANSWERED HERE.

Send an email to support@makerdivision.com and we’ll be happy to help. All we ask is for patience getting back to you over the weekend.