Build the creative business you love
Curriculum, coaching, and community to help creatives build businesses they love, from solo freelance practices to growing a full creative studio.
Here’s the truth
Most creatives aren’t struggling because they lack talent.
They struggle because they learn business the hard way.
There’s a better way to learn the business of creative work.
On my second day of outreach, I was told I made the list to to film a music festival that always books some of my favorite bands! I still can't believe it, and it wouldn't have been possible without being in Maker Division!
I've landed two clients for annual creative services.
I was looking for a systematic approach. I was partially there but not as deep in customer journeying … Specific golden moment was … how the "scope levers" help determine the price within the range.
The Shift
Everything changes when the business finally clicks.
When creatives understand how the business of creative work actually works, everything improves. Revenue, stress... even your body of work.
Most creatives spend years second guessing themselves. When you understand the business, the uncertainty fades.
When you position your work clearly, you start to attract clients who honestly respect the craft.
When the right clients find you, the work changes too. You spend more time creating and less time “pushing pixels.”
Artists don’t have to starve. Get the tools and support you need to create consistent, predictable income.
I believe this will be incredibly helpful in pulling insights from clients that might normally offer not much more than "I don't know" or "make it look cool" … It really opens the door for a client to talk about themselves, maybe brag a little bit and have it feel productive.
I was able to connect to one of my favourite athletes and offered her a free design work ( promo poster ). She gladly accepted the offer and few days ago I have delivered the final design which she loved and promised to share on her socials.
Being prepared. I went through all of the modules and had everything ready to go … Recently had a client tell me my proposal was the best he has ever seen … I had projects go from $3,000 to $10,000 because of proposals. Clients added more services and projects got bigger. Overall $40k+.
Everything you need
A clear roadmap for building your creative business
- Step-by-step lessons on portfolio, lead gen, & pricing
- Built specifically for creative service providers
- Self-paced: move as fast or slow as you want
Weekly coaching when you need real answers
- Live group coaching calls every week
- Ask questions, get unstuck, move forward
- Business strategy from working creatives
Expert feedback on the work that matters most
- Full-length, private portfolio critique videos
- Website and proposal reviews
- Quality feedback before you hit publish or send
A room full of creatives building alongside you
- Private online community of makers and freelancers
- Collaboration, accountability, and support
- Share wins and get help when you're stuck
Templates and resources you can use immediately
- Proposal and project management templates
- Financial planning spreadsheets
- Outreach scripts and frameworks
Nearly 2,000 creatives have used this system to build their businesses.
Member Results
What happens when creatives learn the business of creativity
Creatives across design, illustration, photography, and more share wins every day.
Join the Division
Clarity, structure, and support for freelancers and studios
Everything you need to run and grow a creative business.
Who Joins the division
Different crafts. Same turning point.
Members come from all kinds of creative backgrounds, but most join at a similar turning point in their business.
Studio owners ready to scale
Your studio is busy… but the systems behind it feel messy. Projects are coming in, yet pricing, positioning, and process still feel inconsistent.
I recently solidified a $90k+ annual contract... the biggest job closed to date. This has been the best investment I have purchased in years!
Creative freelancers who want better clients
Your work is strong… but the projects coming your way don’t reflect it. You’re tired of chasing small jobs and want better positioning, better proposals, and clients who value the work.
I recently solidified a $90k+ annual contract... the biggest job closed to date. This has been the best investment I have purchased in years!
Side-hustlers going full-time
The side projects are growing… but the leap still feels risky. You know the opportunity is there, but turning freelance work into a real business requires structure and a plan.
I recently solidified a $90k+ annual contract... the biggest job closed to date. This has been the best investment I have purchased in years!
Experienced creatives who are starting a new business
You’ve mastered the craft… but the business side still feels unclear. You want more than a string of projects. You want the systems for a creative business that can actually grow.
I recently solidified a $90k+ annual contract... the biggest job closed to date. This has been the best investment I have purchased in years!
During a weekly coaching call with Stephanie and Ben, they each gave me honest, straight forward, encouraging, and incredibly supportive advice … They not only gave me the courage to move forward, but valuable tools I could put to work immediately.
The course content, combined with direct feedback from Ben and Stephanie, helped me the most with clarity and confidence.
The support of the group and coaches played a huge role in making me feel like I could do it in the first place.
The coaching calls with Ben and Steph, where we bare our souls and in return get support and advice, and sometimes some tough love.
Join a global community of designers, artists, photographers, videographers, and more, with members trusted by top brands.
Three phases. Ten modules. One system.
Craft & Capabilities
Outreach & Operations
Presence & Promotion
FAQ
How much time does this take?
As much as you give it. The coursework is self-paced. Most members do one call a week and a few hours between.
I've bought courses before and never finished them.
Same. That's why there are checkpoints where we review your actual work, and a room of people who notice when you go quiet.
Do I need to have clients already?
No. Plenty of members join before their first one and use the first phase to get there.
Is this for beginners or experienced creatives?
Both. Members range from side-hustlers to studio owners doing six figures. The turning point matters more than the years.
Do I have to show up live?
You don’t have to, but that’s where the help happens. Calls aren’t recorded, on purpose, so people feel safe asking for help. The community is there between calls.
Why not just watch your free content?
You can, and we make a lot of it. Free content gives you ideas. This gives you feedback on your specific work, from people who will tell you the truth about it.
What if it's not for me?
Thirty days, full refund, no conversation required. Cancel anytime after that.
build a business around your craft
