Get better client testimonials

Get glowing testimonials without assigning homework.

The method and the exact emails for collecting authentic, specific client testimonials, plus the headshot to go with them.

"Hey, can you say some nice things about me? And then maybe can I use those nice words to do some marketing for my business? And can I also use a picture of your face when I do?"

You're probably a little smoother about it than that. But be honest: that whole ask can feel SO AWKWARD when we're finishing up a client project.

And from the client's side, unless they're absolutely raving about the service, the whole review process feels a lot like homework... especially if it involves a web form. Ending a client engagement with homework is just about the last thing we want, since we'd like them back for the next project. So homework testimonials come in bland, stuffy, stale, or worse: uninspiring.

For years now, we've used a method of getting authentic, glowing testimonials without assigning a minute of homework.

The secret? We write them.

Hold on. This isn't lie, cheat, and steal your way to a great review. That's not how we roll. You keep track of what the client actually says during the project, draft the testimonial from their own words, and send it over for them to approve, edit, or rewrite completely. They get to skip the blank page. You get a testimonial with the emotional charge that "please fill out this form" never produces.

What's inside

• The prerequisite (provide great service; it doesn't go without saying)
• Step one: document the project, including the nice things they say out loud
• Step two: timing the ask. Close to the finish line, but not over it.
• Step three: the exact email that makes the ask, ready to copy and personalize
• The follow-up that gets you a headshot too
• What to do on retainers and ongoing work

The whole idea is to make "no" harder to say than "yes."