Design Your Lookbook

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Build a lookbook in a day.

A recorded workshop and a ready-made Adobe Express template for the simplest way to showcase your work, pitch opportunities, and have something polished ready when someone asks to see what you do.

The website is a huge hangup. We've watched it stall some seriously talented people.

It starts reasonably enough: "I'm gonna have a website, and I'm gonna put my work on it." But then it needs an about page. And a few inbound funnels. And the Instagram has to be up to date, and the LinkedIn... and if any of it isn't current, it trickles into everything. Six months later there's still nothing to send.

Meanwhile, some of the best client conversations we've ever had happened with a physical lookbook on the table, or a deck up on a screen, walking someone through the work.

For illustrators, photographers, and lettering artists especially, a lookbook can get you so far. And if we're not being perfectionists about it, you can build one in a day.

What's inside

What a lookbook is, and when it beats a capabilities deck
How to choose work that argues for the projects you want next
Sequencing, pacing, and how much to say (less than you think)
A ready-made Adobe Express template so you're not starting from a blank page

In the Maker Division curriculum this is a fork in the road: some members need a capabilities deck, some need a lookbook, and picking wrong costs weeks. This workshop is the lookbook path, opened up for free.

Landed a $10K dream client from one cold email.

Last week I landed a 10K DREAM client from a cold outreach email! In our books this is an incredible win... Every morning I can't wait to get up early to get to work, and I can hardly fall asleep at night - my mind is racing with new ideas!

Michelle von Stein

Founder & Designer

Asking better questions won a $12.5K project.

A former colleague reached out, knowing I had pivoted to working independently … I took the time to ask and answer a lot of questions. This showed them I was more interested in getting them where they wanted to go than just trying to make a buck … Scoped for $12.5K.

Jon Dufau

Graphic Designer & Art Director

Went from doing the job to offering structured services.

I wanted a programme with business excellence, but also some defined structure. Just playing through videos isn't enough. I needed the tasks of creating the assets myself, no matter how painful!

Sean Miller

Filmmaker

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Maker Division shares case studies, strategies, and student results for educational purposes only. These outcomes are not typical and do not guarantee your success. Maker Division’s team includes experienced business owners, creatives, and educators, and your results will vary based on your background, effort, experience, and application of the material. We do not track or publish average results due to the sensitive nature of creative business performance and the wide range of student goals. We cannot guarantee that you will make money, book clients, or grow your business using our strategies whether applied specifically or generally. We do not offer business, financial, legal, investment, tax, or other professional advice. All content is provided for informational purposes only. Any use of our content, ideas, or materials without express written permission is prohibited.