Design Your Lookbook

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Build a lookbook in a day.

A recorded workshop and a ready-made Adobe Express template for the simplest way to showcase your work, pitch opportunities, and have something polished ready when someone asks to see what you do.

The website is a huge hangup. We've watched it stall some seriously talented people.

It starts reasonably enough: "I'm gonna have a website, and I'm gonna put my work on it." But then it needs an about page. And a few inbound funnels. And the Instagram has to be up to date, and the LinkedIn... and if any of it isn't current, it trickles into everything. Six months later there's still nothing to send.

Meanwhile, some of the best client conversations we've ever had happened with a physical lookbook on the table, or a deck up on a screen, walking someone through the work.

For illustrators, photographers, and lettering artists especially, a lookbook can get you so far. And if we're not being perfectionists about it, you can build one in a day.

What's inside

What a lookbook is, and when it beats a capabilities deck
How to choose work that argues for the projects you want next
Sequencing, pacing, and how much to say (less than you think)
A ready-made Adobe Express template so you're not starting from a blank page

In the Maker Division curriculum this is a fork in the road: some members need a capabilities deck, some need a lookbook, and picking wrong costs weeks. This workshop is the lookbook path, opened up for free.

Went from scared to raise prices to setting my own.

Before joining, I would be so scared to raise my prices and would have continued to price my work below average. I now understand that ultimately it's my responsibility to deliver the work, and my decision to set my own prices.

Habib Rehman

Web App Development

A referral led to two more projects in the first week.

When a member inquired about needing a Webflow developer, I was referred by Ben and Stephanie … within the first week I booked 2 more projects with him and now I have entered into a long term relationship with his design studio … My website got featured in the newsletter by Ran Segall, and I got enquiries based on the personal projects I put on my website.

Saral Kumar

Web Designer & No-Code Developer

Learned my value and stopped short-changing myself.

My confidence and understanding of financial planning, client outreach, and building client relationships have all made massive improvements. I'm learning my value and working on not short changing myself.

Suzanna Bunch

Graphic Designer

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Maker Division shares case studies, strategies, and student results for educational purposes only. These outcomes are not typical and do not guarantee your success. Maker Division’s team includes experienced business owners, creatives, and educators, and your results will vary based on your background, effort, experience, and application of the material. We do not track or publish average results due to the sensitive nature of creative business performance and the wide range of student goals. We cannot guarantee that you will make money, book clients, or grow your business using our strategies whether applied specifically or generally. We do not offer business, financial, legal, investment, tax, or other professional advice. All content is provided for informational purposes only. Any use of our content, ideas, or materials without express written permission is prohibited.